Sachiniti

November 14, 2007

Lakme Revlon Deny Female Staff Marriage Symbols

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Kaveetaa Kaul

Without attempting a perfervid take on this incident, I found it prudent to expatiate on Sachiniti to bring the issue to light. Its time we make wrong doers answerable.

A recent shopping experience left one feeling quite disgusted at the dictatorial attitude of cosmetic companies Revlon and Lakme towards their female staff. A casual chat revealed that married women at the respective counters, while expected to be ‘made up’ to the hilt were permitted to wear neither the ‘sindoor‘ ( vermilion mark on the forehead indicating marital status) or the ‘mangal sutra’ ( a sacred thread of black beads donned at the time of the marriage ceremony) as a matter of policy.

It got my goat and I have mailed them my views on the issue reproduced below: (more…)

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